Antonio Narducci headshot
B2B Marketing · UK & Europe

Antonio
Narducci

Hands-on B2B Marketing Manager

Ambitious B2B businesses need marketing that performs. I build the function, the campaigns, and the systems to make that happen.

Specialist in supporting complex B2B sales cycles, turning technical subject matter into campaigns that generate pipeline.

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At a glance
+11%
Strategy
Average client fees via ICP & positioning
450%
Delivery
ROI across integrated campaigns
£16k+
Systems
Saved via AI production workflows
4yrs
Experience
B2B marketing, built from scratch
Strategy
+11%
Average client fees through ICP refinement and positioning work built in close alignment with sales.
Delivery
450% ROI
Integrated multi-channel campaigns; from brief and messaging through to launch and optimisation.
Systems
£16k+/yr
Saved by replacing freelancer spend with AI-powered production workflows.
Expertise

Core marketing strengths

01
Strategy

Clearer positioning. Better clients.

From ICP refinement and persona development to value proposition clarity, built alongside sales so marketing and commercial teams are pulling in the same direction.

+11% increase in average client fees

02
Delivery

Campaigns that actually generate revenue.

Full-cycle campaign ownership across multiple channels, including events, webinars, and the follow-up sequences that turn attendance into pipeline. Built in close alignment with sales and subject matter experts.

Up to 450% ROI across integrated campaigns

03
Systems

Infrastructure that scales. Headcount that doesn't.

AI workflows, dashboards, and process design that increase output while reducing dependency on agencies and freelancers. Reporting built across HubSpot, GA4, and campaign platforms; connected to pipeline, not just clicks.

£16k+/year saved through AI workflow design

04
Web & Performance

A website that works as hard as your sales team.

Content governance, UX improvements, and a CRO mindset applied to your most important owned channel. Hands-on build and management; not just the brief.

~35% bounce rate reduction

Selected outcomes

The work. The results.

Anonymised by agreement
Delivery
450%
ROI
Integrated Campaigns Trade Shows Webinars
Challenge

Generate qualified pipeline in a high-trust, high-barrier market where generic marketing doesn't cut through.

Result

450% ROI · 20+ qualified leads · Stronger follow-up from integrated campaigns and trade show activity

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Strategy
+11%
Average client fees
Segmentation Positioning Sales Collaboration
Challenge

The business was generating leads, but too many were the wrong fit and too low in value.

Result

+11% increase in average client fees · Better-fit opportunities through sharper targeting and positioning

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Systems
£16k+
Saved per year
AI Workflows Process Design Content Creation
Challenge

Content production was too slow, too expensive, and too reliant on external support.

Result

£16k+/year saved · 70% faster production · Output quality maintained at scale

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About

The person behind the work

Antonio Narducci portrait
Antonio NarducciHands-on B2B Marketing Manager
Italian — NativeEnglish — Fluent

I've spent four years building the marketing function for a B2B consultancy from scratch; strategy, campaigns, and the systems behind both. I was the first marketing hire. I was later promoted to lead all of it.

My background is in complex B2B products and services: the kind where the subject matter is dense, the buyers are sceptical, and vague marketing doesn't survive contact with the market.

Translating that complexity into clear positioning and campaigns that generate pipeline is where I do my best work. I'm Italian by background, have built my career in the UK, and bring a cross-cultural commercial perspective to everything I work on.

Download CVLet's Connect →
Latest writing

How I think about marketing

Read all articles →
B2B Strategy April 2026 6 min read

B2B marketing strategy: how to actually get results

Read this article → 01
Demand Generation Coming soon

Why most B2B content strategies fail before they start — and how to fix yours

Coming soon 02
B2B Strategy Coming soon

The difference between busy marketing and profitable marketing

Coming soon 03

Let's Connect.

antonionarducci7@icloud.com